Help at Hand
LIFESAVING EDUCATION FOR LITTLE HUMANS, MELBOURNE AUSTRALIA
BRAND NAMING / BRAND IDENTITY / PACKAGING / PRODUCT DESIGN/ CREATIVE DIRECTION / GRAPHIC DESIGN / EMAIL MARKETING / SOCIAL MEDIA CONTENT & COPYWRITING
Help at Hand delivers practical, informative and empowering baby, infant and child first aid and CPR education in a fun and engaging format.
Nurse educator, Megan came to me in 2021 with an idea to start her own business, stepping away from her clinical education career, deciding to follow her dreams and go out on her own.
We helped Megan take her business from an idea into reality. From naming the business right through to designing her first round of products, we made sure the brand felt strong and empowering while delivering information in a fun, playful, confident way.
The Help at Hand visual direction takes its inspiration from easily recognisable bright, happy colours, allowing the brand to stand out from the crowd without looking too young or naive. Elements include sticker style graphics (like sticky plasters & bandaids), curving words and a bold use of colour blocking.
