WHO WE ARE
AS Creative specialises in crafting designs that do more than just look good — they tell your brand’s unique story with clever strategy and stunning attention to detail.
Whether it’s a full-scale rebrand, packaging design, or a standout website, our process is rooted in collaboration, ensuring your vision is reflected in every detail.
Our goal? To exceed your expectations with cohesive, elevated branding that connects with your audience and allows your business to shine.
“I believe in collaboration, thoughtful storytelling, and design that feels as good as it looks. ”
FOUNDER & CREATIVE DIRECTOR
Hi, I’m Amie— lead designer & founder of AS Creative.
I work with passionate, energetic business owners who are ready to refine, elevate, and grow their brands through intentional design.
With a background in textiles and over a decade of experience in branding and web design, I bring an intuitive, perceptive, and finely tuned approach to every project. My ability to instinctively understand my clients' needs and translate their vision into a cohesive, elevated brand experience is what truly sets me apart. My strength lies in deeply understanding my clients’ vision — even when they struggle to articulate it — and translating it into branding experiences that feel effortless, aligned, and impactful.
AS Creative began as a passion project, and after several successful brand launches and ongoing collaborations, it became my full-time studio in 2017. Since then, I’ve had the privilege of working with some of the most inspiring businesses in wellness, lifestyle, and fashion, helping them build brands that don’t just look beautiful but are strategically designed to grow and connect with their audience.
I believe in collaboration, thoughtful storytelling, and design that feels as good as it looks. My process is seamless, intentional, and tailored to each client—because great design isn’t just about aesthetics, it’s about creating a brand that works for you.
When I’m not designing, you can find me sipping lattes at my favourite Melbourne café, taking long walks with my dogs, or lifting heavy in the gym!